New Momentum, New Tracks, New Ecosystem: Qiaoxia Town’s Toy Industry Accelerates Transformation in the Race for a “Ten‑Billion” Blue Ocean
As spring unfolds in 2026, Qiaoxia Town, Yongjia County — known as “China’s Capital of Educational Toys” — is witnessing a powerful wave of industrial upgrading. With more than 1,300 toy and ancillary companies, the town is transforming its production floors with automation, venturing into the silver economy, and building a dynamic e‑commerce livestreaming ecosystem. These latest developments signal that the toy industry in Yongjia Qiaoxia is moving away from traditional growth models and sprinting toward a “ten‑billion‑yuan industrial cluster.”
Capacity Expansion & Smart Manufacturing: Strengthening the Industrial Foundation
Recent news of capacity expansion and production increases in Qiaoxia’s educational toy sector points to strong market demand and growing business confidence. According to public information, Wenzhou Chuangyou Play Equipment Co., Ltd. (production base of 100,000 sets of early‑education toys per year) has entered the environmental assessment approval stage this month — a clear sign that another emerging company is making a formal push into large‑scale production, bringing new energy to the regional industry. At the same time, Yongjia County He Wanjufacturing Factory is pressing ahead with a project that will produce 10,000 sets of fitness equipment, 2,000 sets of amusement facilities, and tens of thousands of slides, storage racks and other products each year, expected to further enrich Qiaoxia’s product portfolio.
Behind the capacity expansion lies a revolution in efficiency driven by equipment upgrades. As a leading enterprise in Qiaoxia, Kaiqi Group has kept its production lines running at full capacity, with orders booked through the end of May. Thanks to automated equipment upgrades in its new plant, the company has achieved significant labor‑cost savings. A Kaiqi Group representative said the company will continue to proactively embrace AI technology, aiming to reach new highs in the share of exports this year, accelerating growth through “intelligent manufacturing.”
Responding to Falling Birth Rates: Opening Up New Tracks in Age‑Friendly & Playground Equipment
Faced with pressure from declining birth rates, many Qiaoxia companies have avoided passivity and instead targeted the emerging “silver economy” with keen insight. In 2026, age‑friendly toys are quietly emerging as a new track in this town. Built on Qiaoxia’s deep manufacturing strengths and combined with R&D power from Shanghai and Hangzhou, Zhejiang Xingtaiehao Technology Co., Ltd. has developed a range of cognitive training toys, including “Steady as a Rock” and “Tabletop Curling,” aimed at the growing senior market. This shift — from children’s educational toys to recreation and cognitive products for the elderly — is seen by industry observers as an important pilot project for Qiaoxia to find new growth drivers in an era of market saturation.
Livestreaming E‑Commerce & Going Global: Building a Digital Marketing Ecosystem
Beyond the production side, marketing in Qiaoxia is also undergoing profound change. As a production base with more than 30,000 product varieties, Qiaoxia knows that a good product is not enough. In the digital age, Qiaoxia is rapidly building an integrated system of “livestreaming + platforms + cross‑border e‑commerce.” The effect of “double Taobao villages” represented by Hanbu Village is growing. Hanbu Village, drawing on its strong e‑commerce genes, has deeply integrated the supply chain of educational toys to build a rural livestreaming e‑commerce “co‑prosperity workshop” — a project that has been selected as a national benchmark case. This powerful online pull has effectively compensated for the time and space limitations of traditional trade shows, helping Qiaoxia’s educational toys maintain their market dominance: over 60% of the domestic market and nearly 30% of the global market.
Looking ahead, as the 15th Five‑Year Plan period begins, Qiaoxia Town is actively cultivating a hybrid ecosystem that integrates smart equipment with industrial tourism. By leveraging platforms such as China Educational Toys International City, the town continues to unlock further potential. From its origins in traditional manual manufacturing, Yongjia Qiaoxia — after decades of accumulation — is now resolutely advancing toward the stars of intelligent manufacturing and a broader global stage, driven by the accelerated reconstruction of new quality productive forces.